In today’s digital age, influencer marketing has become an essential tool for businesses to reach out to their target audience and promote their products or services. With the rise of social media platforms, influencers have become a powerful marketing tool for e-commerce businesses to drive sales, build brand awareness, and create a loyal customer base. […]
2022 saw businesses adopting influencer marketing and that too at a record pace. The primary driving factor was better engagement rate and ROI compared to other forms of marketing. However, more and more companies are moving towards creating authentic content and community around their offerings. Influencer Marketing is the golden bullet if that’s your goal! […]
As you can find from our other blogs, we love talking about influencer marketing. But over time we discovered that we rarely talk about what influencer marketing is NOT. One thing that influencer marketing has compared to other forms of mass marketing is the presence of a Key Opinion Leader (a KOL, read more about […]
Does this sound familiar [email protected]? Well, that’s your first touchpoint with influencer networks. What are those and how they work? We’ll cover them here! Influencer networks, also known as creator networks, helps brands find the right influencers for their campaigns. But it’s more than influencer sourcing. Influencer networks help you monitor your campaign results, pay […]
Growing a Startup has its fair share of hardships, but you’ll have to push through. The main question is, how do you overcome these hardships? Well, let me tell you. Image credit: Pandle What you will learn: Competitive market analysis Lean and Agile workflow A/B tests SEO, SEO, and SEO! Create a mailing list for […]