Optimising Influencer Outreach for E-Commerce Businesses

Categories
Business, business influencers, Influencer Marketing

In today’s digital age, influencer marketing has become an essential tool for businesses to reach out to their target audience and promote their products or services. With the rise of social media platforms, influencers have become a powerful marketing tool for e-commerce businesses to drive sales, build brand awareness, and create a loyal customer base. […]

Influencer Marketing Trends 2023

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Business, business influencers, Creator Economy, Influencer, Influencer Marketing, Instagram, Quick Read, TikTok

2022 saw businesses adopting influencer marketing and that too at a record pace. The primary driving factor was better engagement rate and ROI compared to other forms of marketing. However, more and more companies are moving towards creating authentic content and community around their offerings. Influencer Marketing is the golden bullet if that’s your goal! […]

The Ultimate Guide: Influencer Marketing Manager Essential Tools

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Business, Influencer Marketing, Quick Read

With ChatGPT and many more cool tools coming in, several jobs have turned enjoyable (to some extent). With Influencer Marketing, things seem to be accelerating at a similar rate. The internet is full of so many tools, but which of those should you be using and how? Before we dig deeper into the actual tools, […]

Influencer Marketing Strategies and Implementations [Webinar included]

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Business, business influencers, Creator Economy, Influencer, Influencer Marketing, Instagram, TikTok, Twitch

As you can find from our other blogs, we love talking about influencer marketing. But over time we discovered that we rarely talk about what influencer marketing is NOT. One thing that influencer marketing has compared to other forms of mass marketing is the presence of a Key Opinion Leader (a KOL, read more about […]

Influencer Networks and KOLs: How to promote using influencers

Categories
Business, business influencers, Influencer Marketing

Does this sound familiar [email protected]? Well, that’s your first touchpoint with influencer networks. What are those and how they work? We’ll cover them here! Influencer networks, also known as creator networks, helps brands find the right influencers for their campaigns. But it’s more than influencer sourcing. Influencer networks help you monitor your campaign results, pay […]

Influencer rates 2023: How much do Influencers Cost?

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Business, Influencer Marketing, Quick Read

Influencer Marketing has been in everyone’s ears for the past year and so, you must be wondering how much do influencers really charge? Simply put, it depends. Who is an Influencer? An influencer is someone who has built a reputation online based on their knowledge, hobby, or expertise, and from this, they have the power […]

What platforms are the best for Influencer Marketing and for your brand?

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Business, Influencer Marketing, Instagram, TikTok, Twitch

Startups have it hard, having a small team and having to do 20 different things at once can take up a lot of your time. Are your customers using Instagram? YouTube? Twitch? Facebook? Twitter? TikTok? Have you tried influencers to reach your customers? Are you looking to find the best influencers for your brand? Or […]

Grow a Startup with 7 easy tips

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Business, business influencers, Influencer Marketing

Growing a Startup has its fair share of hardships, but you’ll have to push through. The main question is, how do you overcome these hardships? Well, let me tell you. Image credit: Pandle What you will learn: Competitive market analysis Lean and Agile workflow A/B tests SEO, SEO, and SEO! Create a mailing list for […]

Why you should start using Micro-Influencers for Influencer Marketing?

Categories
Business, Influencer Marketing

Being a startup and having a small budget can be difficult, especially when you see your competitors using Mega Influencers. Did you know… using Micro influencers can get you a better ROI? What you will learn: What is influencer Marketing? Different ad types and different influencer tiers Micro-Influencer challenges What is FuzeMon and how can […]

How to use influencer marketing to boost your sales

Categories
Business, Creator Economy, Influencer Marketing

One of the biggest financial disasters, the 2008 market crash, resulted in creation and development of many industries we see today. Creator economy is no different to those industries. In 2008, YouTube started paying their content creators. The original YouTubers were finally getting paid for creating the content they loved and new creators were starting […]