2022 saw businesses adopting influencer marketing and that too at a record pace. The primary driving factor was better engagement rate and ROI compared to other forms of marketing. However, more and more companies are moving towards creating authentic content and community around their offerings. Influencer Marketing is the golden bullet if that’s your goal! […]
As you can find from our other blogs, we love talking about influencer marketing. But over time we discovered that we rarely talk about what influencer marketing is NOT. One thing that influencer marketing has compared to other forms of mass marketing is the presence of a Key Opinion Leader (a KOL, read more about […]
One of the biggest financial disasters, the 2008 market crash, resulted in creation and development of many industries we see today. Creator economy is no different to those industries. In 2008, YouTube started paying their content creators. The original YouTubers were finally getting paid for creating the content they loved and new creators were starting […]