2022 saw businesses adopting influencer marketing and that too at a record pace. The primary driving factor was better engagement rate and ROI compared to other forms of marketing. However, more and more companies are moving towards creating authentic content and community around their offerings. Influencer Marketing is the golden bullet if that’s your goal! […]
As you can find from our other blogs, we love talking about influencer marketing. But over time we discovered that we rarely talk about what influencer marketing is NOT. One thing that influencer marketing has compared to other forms of mass marketing is the presence of a Key Opinion Leader (a KOL, read more about […]
Startups have it hard, having a small team and having to do 20 different things at once can take up a lot of your time. Are your customers using Instagram? YouTube? Twitch? Facebook? Twitter? TikTok? Have you tried influencers to reach your customers? Are you looking to find the best influencers for your brand? Or […]