One of the biggest financial disasters, the 2008 market crash, resulted in creation and development of many industries we see today. Creator economy is no different to those industries. In 2008, YouTube started paying their content creators. The original YouTubers were finally getting paid for creating the content they loved and new creators were starting to roll in.
The financial crisis of 2008 led to a lot of people becoming unemployed, indebt, and needing money to feed their family. With not many options, many people explored the world of content creation. With YouTube paying content creators for their content, the creator economy was set in motion.
The creator economy is essentially the economy made by content creators. These creators build a brand around themselves by, showing their creative skills or making people laugh.
Each creator economy platform is different, all having a different purpose :
Influencer marketing involves using product placements and endorsements from online creators on social media. Due to the increase in Influencers and their power to influence their followers’ decision making, more and more brands are starting to use influencers more to grow their business. In 2021, it was estimated that a total of $13.8 billion was spent .
FuzeMon focuses on giving startups the boost they need to keep going, giving companies a cheaper and more standardised pricing point to explore influencer marketing.
Allowing companies to handle all of their influencer marketing in one dashboard, FuzeMon makes it easier to reach out to hundreds of influencers in one platform.
The creator economy is only just starting, reaching up to a total of $104 billion already. With startups that assist with connecting brands and influencers.
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