Influencer Marketing Strategies for Businesses with webinar

As you can find from our other blogs, we love talking about influencer marketing. But over time we discovered that we rarely talk about what influencer marketing is NOT. One thing that influencer marketing has compared to other forms of mass marketing is the presence of a Key Opinion Leader (a KOL, read more about the same here).

How does it even affect? Well, a KOL has the influence over their audience to drive buying decisions. That makes your sales pipeline pretty smooth. Apart from that, a KOL is your brand advocate who is accountable to their audience which makes the proposition compelling as the audience has someone they trust endorse the offering.

If you’re wondering a KOL and influencer marketing is something new, then we would like to drive your attention to Wedgwood Pottery. Established in 1759, this fine China company sought endorsement from Queen Charlotte of the British Empire and launched a range of Queensware. And that company is still running well. The endorsement from the Queen is said to be one of the major driving factors back in the time. See, influencer marketing in the 1700s.

If this isn’t something so new, where do you find influencers? Before you venture out to find influencers, be mindful that with the social media boom influencer marketing has obtained a new centre around social media. And that gives the answer to your question – social media platforms. The most popular ones are Instagram, YouTube, TikTok, Twitch, and to name a few. So, how do you find influencers here and how do you contact them?

Well, simple. Figure out all the influencers you feel would suit your company’s mission / messaging. Now, open their profiles and take note of their emails and send them emails proposing your interest in working with them. And now, all you need to do is to wait for their replies. Almost like a sales process.

Before we introduce a better way to approach this, let us introduce you to the creator economy and everything around it.

In simplest of words, the creator economy is the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetisation [1]. Creator economy has grown from US$ 140 million to US$ 104 Billion in 2022. Yes, you got it right. Social Media boom is the driving force.

We can talk about platforms which you can use depending on your case, but wouldn’t you want to hear what our Growth Marketer has to say about it? Watch the recording here.

How do you make the most of your influencer marketing campaign? The process flow is pretty simple –

Pre-campaign research
This typically involves researching into the types of influencers you’d like to onboard, the messaging and its alignment with the chosen influencers’ style, and so on. The key is to find a bunch of influencers who fit well with what your company does and have a clear set of expectations with influencers.
Mid-campaign analysis and optimisation
During the campaign, it’s a good practice to keep communicating with your partnered influencer to make them aware of the performance and how the campaign is going. It’s crucial for them to know how they’re performing compared to the expectations set. Be nice.
Post-campaign reporting and analysis
Once the campaign is over, keep analysing the reports and assess the performance of the campaign. Also, keep your influencer partners updated on the results as it helps them build the confidence needed to take on more of such projects.

There could be different strategies when working around influencer marketing which we believe will be a separate blog piece. If you would like a piece of influencer marketing strategy and templates, feel free to let us know. Alternatively, access our webinar recording to get all the details needed.

Now getting to the part of the story where we make it easy for you. FuzeMon is the platform which aims to connect 10s to 100s of influencers with your company for an influencer marketing campaign. What differentiates us is that we are pay-for-performance. Got fewer impressions than your initial target? Pay only for the impressions you get. This ensures that you don’t have to pay an excessive price for influencers.

Now, if you are totally new to influencer marketing, worry not. We have you covered. If you would like to check out some case studies, the links will be below. And we have published our first case study which is available here.

Influencer marketing need not be expensive, but we will conclude here by linking another blog piece where we talk about influencer pricing and charges.

More case studies can be found here:

References

https://signalfire.com/blog/creator-economy/