Influencer rates 2023: How much do Influencers Cost?

Influencer Marketing has been in everyone’s ears for the past year and so, you must be wondering how much do influencers really charge?

Simply put, it depends.

Who is an Influencer?

An influencer is someone who has built a reputation online based on their knowledge, hobby, or expertise, and from this, they have the power to influence their follower’s purchasing decisions, as well as decision-making.

Who is a content creator?

A creator solely focuses on creating content and building their engagement and community. Simply put, content creators are smaller with tighter engagements.

So, how much can influencers and content creators charge?

Influencer Reach

The reach an influencer has can majorly affect the price an influencer charges. Let me make it simpler for you:

  • Nano-influencers: 1,000–10,000 followers
  • Micro-influencers: 10,000–50,000 followers
  • Mid-tier influencers: 50,000–500,000 followers
  • Macro-influencers: 500,000–1,000,000 followers
  • Mega-influencers: 1,000,000+ followers

BUT, (big but) influencer engagement is very important. A content creator with 10,000 followers can have an engagement of 10% while another content creator with 10,000 can have an engagement of 3%. Get it?

Different Influencer Partnerships

Well, you understand how engagement can affect reach. Let me explain the different partnerships you can do with influencers (Don’t worry, I’ll be quick).

Affiliate Marketing: An influencer will promote your brand but, you will be required to give them a code/link which will give them a % cut of the revenue generated through them.

Brand Ambassador: The brand ambassador will represent your brand and can be used to improve the trust of the brand by sharing images, posts, videos or articles of their real and authentic experiences.

Sponsored Blog: You can pay an influencer to write an article on their blog channel is a great way to promote your brand’s authenticity. You can also include a discount code at the end of the blog.

Social Media Takeover: An influencer would post pictures, videos or stories on the brand’s social media. This is a great way to promote events, products, and bringing in the influencer’s audience to your social media.


Based on our experience, the smaller the creator, the less they charge, and the more engagement they have. You can check out our case study on influencers with their charging rate here: