The Ultimate guide to getting more brand deals as an influencer

TLDR:

• Understanding your niche
• Understanding your numbers
• Looking at your engagement
• What platforms you are on
• An influencer example you can take influence from
• Some key tips and things to note

Let’s first discuss what brands look for and what that means for you.

Firstly, brands will look at your niche

As you know, a gaming company will most likely stay away from a cooking influencer, since that is not their target audience. So, this means, understanding your content and having a clear audience is vital for businesses.

Startup’s will initially have a strict audience they need to target, which means they need an influencer who has a consistent audience, which they can match to their own target audience.

What this means for you:

Just like a company, when you’re trying to target so many different niches, this will mean you’re competing with a lot of different people. This will end up halting your growth and leaving you with a lack of a consistent audience.

Focus on a niche that means a lot to you. For example, I LOVE gaming, so if I was an influencer, I would try to focus on gaming and once I have a strong enough audience, you can try different niches and see how your audience reacts.

Secondly, numbers are important to brands

Sadly to say, brands do look at your follower counts on all your different platform as, it is important to some degree. Let me give you a quick run down:

• Nano Influencers: 1,000 to 10,000 followers
• Micro Influencers: 10,000 to 50,000 followers
• Mid-tier Influencers: 50,000 to 500,000 followers
• Macro Influencers: 500,000 to 1 million followers
• Mega/Celebrity Influencers: 1 million+ followers

if you’re a nano influencer, you will most likely have to continue to grow your brand (check out our other blog to understand how you can do that), BUT this is a very generalised tier and nano influencers can still be featured in influencer marketing. Once you’re a micro influencer, the world is at your fingertips.

Did you know, more brands are targeting micro influencers. Don’t believe me? Here are some case studies:

• Google: Everyone knows google (you probably found this article on google). They used a DIY micro influencer to leverage their new laptop by running a promotional laptop giveaway. Google got a total of 11k likes, 8k comments, totalling with an engagement rate of 59.4% (insane!!).
• Gerber Lil’ Beanies: Gerber Lil’ Beanies is a brand that makes snacks for babies. They worked with 324 influencers, with different sized channels. From the 324 influencers, a total of 9,400 pieces of content were made. An incredible impression total of 9.2 million was made.
• Chrysler: Chrysler is a car manufacture company who used a family micro influencer to promote their newest family van. The micro influencer created some comical posts and videos, gaining around 30,000 views and over 2,000 likes.

As you can see, you don’t need to have millions of followers to have brands sponsor you, all you need to know is your audience.

Thirdly, brands LOVE engagement

Yes, brands love engagement (what a surprise). So, they will make sure your content has a good engagement rate. This shows the brands that you know what you’re doing and will prove to the brands that more people will see and engage with their sponsorship.

Fun fact: micro-influencers have a higher engagement rate AND they have a tighter community (Big plus for brands)

What does this mean for you:

You should not only focus on growing your audience, but also increasing your engagement. This can involve you doing giveaways or getting people to answer questions or doing what you feel will give you a higher engagement rate within YOUR community.

Finally, brand will check all your platforms

Having multiple influential platform is a huge plus for businesses, not only does that mean you can adapt and get a following on multiple platforms, but that means they can sponsor you on all your different platforms.

Don’t forget to keep up with YOUR own brand and not change who you are based on the platform.