Trying to make a living from being an influencer can look intimidating and hard at first, but once you know the steps, it’s easy!
So, you’re a content creator. You’re looking to become a bigger influencer and get more brand deals, or you’re looking to brand yourself better, but you don’t know how? Don’t worry! We will discuss everything you need to know in one blog.
Let’s first discuss what brands look for and what that means for you.
As you know, a gaming company will most likely stay away from a cooking influencer, since that is not their target audience. So, this means, understanding your content and having a clear audience is vital for businesses.
Startup’s will initially have a strict audience they need to target, which means they need an influencer who has a consistent audience, which they can match to their own target audience.
What this means for you:
Just like a company, when you’re trying to target so many different niches, this will mean you’re competing with a lot of different people. This will end up halting your growth and leaving you with a lack of a consistent audience.
Focus on a niche that means a lot to you. For example, I LOVE gaming, so if I was an influencer, I would try to focus on gaming and once I have a strong enough audience, you can try different niches and see how your audience reacts.
Sadly to say, brands do look at your follower counts on all your different platform as, it is important to some degree. Let me give you a quick run down:
if you’re a nano influencer, you will most likely have to continue to grow your brand (check out our other blog to understand how you can do that), BUT this is a very generalised tier and nano influencers can still be featured in influencer marketing. Once you’re a micro influencer, the world is at your fingertips.
Did you know, more brands are targeting micro influencers. Don’t believe me? Here are some case studies:
As you can see, you don’t need to have millions of followers to have brands sponsor you, all you need to know is your audience.
Yes, brands love engagement (what a surprise). So, they will make sure your content has a good engagement rate. This shows the brands that you know what you’re doing and will prove to the brands that more people will see and engage with their sponsorship.
Fun fact: micro-influencers have a higher engagement rate AND they have a tighter community (Big plus for brands)
What does this mean for you:
You should not only focus on growing your audience, but also increasing your engagement. This can involve you doing giveaways or getting people to answer questions or doing what you feel will give you a higher engagement rate within YOUR community.
Having multiple influential platform is a huge plus for businesses, not only does that mean you can adapt and get a following on multiple platforms, but that means they can sponsor you on all your different platforms.
Don’t forget to keep up with YOUR own brand and not change who you are based on the platform.
What does this mean for you:
If you’re a Twitch streamer, you should try to use Instagram to show people a different side of you. This does not mean changing who you are, but showing people a more real side to you that they haven’t seen before. This is great for businesses, as it shows authenticity and brands LOVE that.
Lets talk about QuarterJade, who started off as a Twitch streamer and grew her brand from there. She understands her niche and caters to her audience. She grew her brand, has a high engagement rate AND she uses 4 different platforms.
TikTok: https://www.tiktok.com/@quarterjade + https://www.tiktok.com/@clearlyjaded
Hopefully you noticed she has 2 TikToks, this because she has a dedicated TikTok for more clips and funny content, while her other TikTok is for her more authentic content, developing her connection with her audience.
Different types of brand deals:
Affiliate Marketing: A brand will give you a code, and you simply have to promote a brand’s product or service which will give you a % cut of the total revenue generated from people going through your code or link.
Brand Ambassador: You may already love a brand, and ready to promote a brand whenever asked. A brand ambassador will represent the brand and you may be asked to share images, posts, videos or articles in regards to the company.
Sponsored Blog Posts: If you’re a blogger, you can be asked to create a blog regarding the business or you can create a blog and include a discount code that the business gives you.
Social Media Takeover: You can be asked to takeover a brands social media and post pictures, videos or stories.
Now that you’re all caught up, you must be wondering, what’s the quickest way to get a brand to notice you? FuzeMon. FuzeMon is a influencer marketing platform that allows influencers and brands to meet for micro-sponsorship deals. All you need to do is sign up, connect your TikTok, Instagram or Twitch account and you will be shown different brand campaigns that you can accept, WHENEVER you want.
Influencers are now in charge.
Check out FuzeMon now at https://fuzemon.com/