Startups have it hard, having a small team and having to do 20 different things at once can take up a lot of your time. Are your customers using Instagram? YouTube? Twitch? Facebook? Twitter? TikTok?
Have you tried influencers to reach your customers? Are you looking to find the best influencers for your brand? Or perhaps best the influencer marketing agencies? Let’s talk about how you could do it effectively!
Influencer marketing is a way businesses leverage the power a “key leader” to influence their followers decisions and promote the company’s product, message or service. Ever thought about using Pokimane  to promote your company?
Social influencers on YouTube or Instagram are now the main forms of influencer marketing, but this wasn’t always the case. Originally, celebrity endorsements were the main form of influencer marketing, but with GenZ growing up and their focus being on authenticity, celebrities naturally fell off (the celebrity industry has been shown to be a bit… fake).
Some useful insights I found:
Now, you know what Influencer Marketing is and a little history lesson, what are the different ads you can do?
Different brands will have different requirements, meaning that influencer marketing is not a one size fits all. You need to first understand the different ways you can get influencers to promote your brand:
Affiliate Marketing: An influencer will promote your brand but, you will be required to give them a code/link which will give them a % cut of the revenue generated through them. This will give and incentive for the influencer to promote the product more.
Brand Ambassador: Influencers who already use and love your brand could be ready to promote your product. The brand ambassador will represent your brand and can be used to improve the trust of the brand by sharing images, posts, videos or articles of their real and authentic experiences.
Sponsored Blog Posts: Blogs are regularly read by millions of people and is a trusted source for information. So, paying an influencer to write an article on their blog channel is a great way to promote your brand’s authenticity. You can also, include a discount code at the end of the blog.
Social Media Takeover: An influencer would post pictures, videos or stories on the brand’s social media (like the influencer is taking over your social media). This is a great way to promote events, products, and bringing in the influencer’s audience to your social media.
Deciding your budget for influencer marketing can be time-consuming since influencers give a huge range or quote heavily fluctuating prices. Let me help you out.
Influencers are categorised according to followers (not just followers, be mindful of the engagement too):
The Top platforms for Influencer marketing:
Now, you know the price and the necessary information …
You did say you were a small business… and so, you wouldn’t have much time on your hands? Well, don’t worry. FuzeMon is here!
FuzeMon streamlines deals between content creators and brands, allowing creators to earn money and businesses save time on Influencer Marketing. Wondering what else you can do?
Influencer marketing is an amazing way to bring in new customers, but why make it hard on yourself and do it manually. Just like cars, become automatic!
Create your first campaign at https://fuzemon.com/