What platforms are the best for Influencer Marketing and for your brand?

Startups have it hard, having a small team and having to do 20 different things at once can take up a lot of your time. Are your customers using Instagram? YouTube? Twitch? Facebook? Twitter? TikTok?

Have you tried influencers to reach your customers? Are you looking to find the best influencers for your brand? Or perhaps best the influencer marketing agencies? Let’s talk about how you could do it effectively!

What we will discuss:
  1. Influencer Marketing
  2. Different Influencer marketing ads
  3. Influencer marketing budget
  4. The 5 steps to have a good campaign
  5. Influencer Marketing website: FuzeMon

Influencer Marketing

Influencer marketing is a way businesses leverage the power a “key leader” to influence their followers decisions and promote the company’s product, message or service. Ever thought about using Pokimane [1] to promote your company?

Social influencers on YouTube or Instagram are now the main forms of influencer marketing, but this wasn’t always the case. Originally, celebrity endorsements were the main form of influencer marketing, but with GenZ growing up and their focus being on authenticity, celebrities naturally fell off (the celebrity industry has been shown to be a bit… fake).

Some useful insights I found:

  • Influencer marketing is set to hit $15 Billion in 2022
  • 90% of marketers believe that Influencer marketing is a very effective form of marketing (I’m one of them)
  • 71% of marketers said they would increase their influencer marketing budgets by 2021
  • 8/10 consumers have bought something that was recommended by an influencer
  • 93% of marketers use influencer marketing in one form or the other. [2]

Different Influencer marketing ads

Now, you know what Influencer Marketing is and a little history lesson, what are the different ads you can do?

Different brands will have different requirements, meaning that influencer marketing is not a one size fits all. You need to first understand the different ways you can get influencers to promote your brand:

Affiliate Marketing: An influencer will promote your brand but, you will be required to give them a code/link which will give them a % cut of the revenue generated through them. This will give and incentive for the influencer to promote the product more.

Brand Ambassador: Influencers who already use and love your brand could be ready to promote your product. The brand ambassador will represent your brand and can be used to improve the trust of the brand by sharing images, posts, videos or articles of their real and authentic experiences.

Sponsored Blog Posts: Blogs are regularly read by millions of people and is a trusted source for information. So, paying an influencer to write an article on their blog channel is a great way to promote your brand’s authenticity. You can also, include a discount code at the end of the blog.

Social Media Takeover: An influencer would post pictures, videos or stories on the brand’s social media (like the influencer is taking over your social media). This is a great way to promote events, products, and bringing in the influencer’s audience to your social media.

Influencer marketing budget

Deciding your budget for influencer marketing can be time-consuming since influencers give a huge range or quote heavily fluctuating prices. Let me help you out.

Influencers are categorised according to followers (not just followers, be mindful of the engagement too):

  • Nano Influencers: 1,000 to 10,000 followers
  • Micro Influencers: 10,000 to 100,000 followers
  • Macro Influencers: 100,000 to 1 million followers
  • Mega/Celebrity Influencers: 1 million+ followers

The Top platforms for Influencer marketing:

  1. Instagram (82%)
  2. YouTube (41%)
  3. TikTok (23%)
  4. Twitter (23%)
  5. Facebook (5%)
Influencer earnings:
  1. Instagram
  • Nano: $10-$100 per post
  • Micro: $100-$500 per post
  • Macro: $500-$10,000 per post
  • Mega/celebrity: $10,000-$1million+ per post

2. YouTube

  • Nano: $20-$200 per video
  • Micro: $200-$1,000 per video
  • Macro: $1,000-$20,000 per video
  • Mega/celebrity: $20,000-$1million+ per video

3. TikTok

  • Nano: $5-$25 per post
  • Micro: $25-$125 per post
  • Macro: $125-$2,500 per post
  • Mega/celebrity: $2,500+ per post

4. Twitter

  • Nano: $2-$20 per post
  • Micro: $20-$100 per post
  • Macro: $100-$2,000 per post
  • Mega/celebrity: $2,000+ per post

5. Facebook

  • Nano: $25-$250 per post
  • Micro: $250-$1,250 per post
  • Macro: $1,250-$25,000 per post
  • Mega/celebrity: $25,000+ per post

Typical Influencer Marketing pricing guide [3][4]

  • Instagram: $100-$500 for 5,000–10,000 followers
  • YouTube: $20-$100 for 1,000–2,000 views
  • TikTok: $5-$2,500 per post
  • Twitter: $2-$5 for 1,000 followers Facebook: $25 for 1,000 followers
  • Blog: $60 for 1,000 unique visitors

Now, you know the price and the necessary information [3][4]…

5 steps to take

  1. Understand your goals: The first thing you should always do is outline your goals and understand them (SMART goals help). Look into what KPIs will help you reach that goal such as, conversions, sign ups, or website clicks (things you can track)
  2. Know your target audience: Each brand has their own audience and you need to make sure that your influencer’s audience matches those credentials. Make a clear list of your target audiences that include, their age, interests, demographics, and other aspects.
  3. Do your research: Research into each platform you’re looking into and figure out which ones match your audience niche and find an influencer on there (don’t knock the other platforms out yet, everything is an experiment). Do a lot of research into the influencer, and make sure they are within your budget!
  4. Give a clear description on what you’re looking for: You need to give a clear description on what you want the influencer to do and include, as influencers can run wild with campaigns (not always a bad thing)
  5. Measure your results: Lastly, measure the results of the campaign to your KPIs and see whether the campaign met your goals. If they didn’t, don’t worry! You can adapt and overcome (don’t forget to check out what your competitors do).

Influencer Marketing Website: FuzeMon

You did say you were a small business… and so, you wouldn’t have much time on your hands? Well, don’t worry. FuzeMon is here!

FuzeMon streamlines deals between content creators and brands, allowing creators to earn money and businesses save time on Influencer Marketing. Wondering what else you can do?

  • You can filter through influencers, making it easier to filter what Influencers match your brand’s message.
  • You can keep up with as many influencers as you want at once!
  • Gives you a dashboard that includes, Blogs, your KPIs, your campaign CTR, eyeballs and your campaign overview!
  • Lastly, FuzeMon now standardises the pricing, making it affordable and quick (no negotiation needed)!


Influencer marketing is an amazing way to bring in new customers, but why make it hard on yourself and do it manually. Just like cars, become automatic!

Create your first campaign at https://fuzemon.com/