Why you should start using Micro-Influencers for Influencer Marketing?

What you will learn:

1. What is influencer Marketing?
2. Different ad types and different influencer tiers
3. Micro-Influencer challenges
4. What is FuzeMon and how can it help you?
5. Conclusion

What is Influencer Marketing?

Influencer marketing is one of the most efficient tools to grow a company and has been on the rise. Influencer marketing typically involves using a “key leader” (someone who has the power to influence their followers decisions) and use them to promote your brand’s message to the larger market. Some examples where influencer marketing has been used:

• Nike: One of the leading manufacturing company that produces sports shoes and more. Nike created their new Air Vapormax series and wanted to use a YouTuber to promote it. The video has been viewed more than 3.6 million times, received 32,000 likes and leading to a buzz for the new product. [1]
• Iceland: Iceland is a grocery brand that had its approval rating at 10%. So, they experimented with influencer marketing. They targeted 50 Micro-influencers, using a diverse range of people and resulted in a 60% increase in their approval rating.
• Gerber Lil’ Beanies: Gerber Lil’ Beanies is a company created to make snacks for babies. They worked with 324 influencers, with different sized channels and different niches. Creating a total of 9,400 pieces of content, leading to 9.2 million potential impressions and a national sales lift of 5% for their products.

Different ad types and different influencer tiers

Different brands will have different/preferred ways of using influencer marketing. Here are some of the ways that influencers can promote your brand:

• Host Giveaways: Giveaways are a very common and easy avenue for brands to take. They can guarantee growth in the form of social actions and can benefit the brand awareness and improve prospects.
• Affiliate Marketing: This requires the influencer to promote your brand and every time a user uses your code or link, they get a reward for the action. This offers a benefit for both the brand and the influencer to promote the product.
• Sponsored Blog Posts: Blogs are one of the most trusted sources of information online. You can pay an influencer to write a blog about you, but there are two ways in which you can sponsor a blog. The first way is to have a blog dedicated to your brand and discusses your products and services, with an offer discount code at the end. The second way is to simply have your brand mentioned when the blog is discussing similar products.
• Social Media Takeover: This would involve having an influencer takeover a brands social media by, posting pictures, videos or stories. This avenue helps promote events and products, bringing in the influencer’s followers to your social media, as well as introducing them to the product.
• Brand Ambassadors: Some Influencers already love your products and so, are ready to promote your product. The brand ambassador shares images, posts, videos and articles that relate to your product.

Now, what are the different influencer tiers, I hear you asking?

• Nano Influencers: 1,000–10,000 followers
• Micro Influencers: 10,000 to 100,000 followers
• Macro Influencers: 100,000 to 1 million followers
• Mega/Celebrity Influencers: 1 million+ followers

(it’s pretty simple, if you ask me…)

Micro-Influencer Challenges

With all campaigns, there are challenges that come with it and I am here to help you minimise the challenges.

1. Micro-Influencers specific to your niche are harder to find, due to the increase in different content creators who focus on different niches and social media promoting bigger influencers.
2. Due to the size of Micro-Influencers, you will typically have to use 10 Micro-influencers to see a big difference for your KPIs. Therefore, they will be more time consuming.
3. Considering the amount of Micro-Influencers, you will have to deal with, trying to keep up with them and see whether each campaign did well, will be difficult.
4. Micro-Influencers may also, over estimate their price, meaning that you may be paying more than you will get in return.

How can you prevent these challenges, you ask? FuzeMon.

What is FuzeMon and how can it help you?

FuzeMon focuses on allowing startups to get that push they need with Influencer Marketing. Now, how do we fix those Micro-Influencer issues?

1. FuzeMon allows you to filter through Micro-Influencers, which makes it easier than using social media to filter and find the Micro-Influencer that is best for you.
2. Keeping up with 10 Micro-Influencers is now, easier than ever. All you need to do is check your dashboard on FuzeMon and its done!
3. FuzeMon is effortless and quick, allowing you to keep track of each campaign and see how well each campaign has done.
4. FuzeMon standardises the pricing, so you will never be overcharged for your work (and it’s cheap)!